Guestbook Overview

• Better Customer Relations
  Many business owners are worried that if the feedback form is automatically created there is a chance that bad comments can be seen by prospective customers. In our experience this is not a bad thing, quite the contrary, it is indeed a most desirable one. By seeing the veritable plethora of positive feedback countered by the rare unhappy client it is easy to see that the deficiency is not in your service or product, but rather in that specific client. As a matter of fact many times we see happy customers come back to the site to defend the company against what they feel are unfair attacks by people who aren't happy. This gives prospective customers the chance to see what the "worst case scenario" is, as well as how your loyal customers defend you. If all else fails, you do have complete control over which posts stay and which posts are deleted so take heart, your reputation cannot suffer too badly with a guestbook.
• Better Search Engine Placement
  Search engines put a premium on web pages which are both rich in text and updated regularly. By having your surfers add their comments to a guestbook you give the search engine spiders more "food" to chew on. This translates to better placement for more keywords.
• Increased "stickyness"
  Stickyness is the holy grail of web traffic. If a website is "sticky" it holds the attention of its visitors which means they are more likely to absorb the information which you are trying to get across to them. Everyone likes to give their opinion, with a guest book you are actually actively soliciting feedback, not only about your products/services, but also comments on the feedback given already.