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Category Archives: News & Updates

Googlebot and Pinocchio: an SEO parallel

Googlebot and Pinocchio: an SEO parallel
We all know the story... something man made wants to be alive.  Johnny 5 is alive!  Pinocchio wants to be a real boy.  Buzz Lightyear thought he was a real space ranger.  The android Data, from Star Trek, wants to be in love.  Rudolph couldn't play any reindeer games... and on and on. Okay, maybe...
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Color-schemes in Marketing

Editors note: This is an excellent article we found on medum.com by the author Gregory Gotti.  It is a great read on the way colors affect each of us differently and how there is no standard agreed upon set of rules when it comes to colors and marketing.  You hear things like "red means stop"...
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Video Testimonials that Suck!

Video Testimonials that Suck!
When I first got started designing a website (it was just for me to get more repeat and referral leads when I was in security alarm sales), I found a book titled "Web Pages that Suck!".  The title took me aback so I read a bit further to the tag line of "Learn good web design...
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Sell like a six year old

Sell like a six year old
You have seen it before... the little kid with his mom at the grocery store asking her to buy him a candy bar while they wait to be checked out, right?  We have all seen it, but have you ever really watched what that kid does to convince his parent that they should buy it...
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The one thing solopreneurs forget to do when selling

So you have decided to open a small business.  It's just you and the shingle you hung outside the door.  You are the boss, the big cheese, the President and CEO of a company that will be huge - and make you rich, right?  Sure.  But only if you know how to get new customers...
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