Category Archives: News & Updates

From Hero to Zero, Dallas Cowboys and the Sales Cycle

From Hero to Zero, Dallas Cowboys and the Sales Cycle

Sales, like football, is a psychological exercise. The term "Hero to Zero" is used in many sales rooms at the beginning of the month. As the sales manager wipes all the units sold on the board off from the previous month and writes the new month's name at the top he will say "everyone who...

What I learned about Sales by watching the Dallas Cowboys

What I learned about Sales by watching the Dallas Cowboys

This season has been a wonderful surprise for all Cowboys fans. We have trudged through years of rooting for a team that is the very definition of mediocre. But that all changed this season. Though it was never a sure thing. We watched the first game play out with dread, thinking that it was going...

End of Year Checklist: Part 1 – Your Website

Make sure your website and marketing is ready for 2015 I recently did a presentation at one of the networking groups I am a member of. Instead of talking about Your-Web-Guys and all the boring geek stuff we do, I figured it would be better for everyone if I gave some helpful information instead. After creating...

End of Year Checklist: Part 3 – Your Other Stuff

Make sure your website and marketing is ready for 2015 I recently did a presentation at one of the networking groups I am a member of. Instead of talking about Your-Web-Guys and all the boring geek stuff we do, I figured it would be better for everyone if I gave some helpful information instead. After creating...

End of Year Checklist: Part 2 – Your Marketing

Make sure your website and marketing is ready for 2015 I recently did a presentation at one of the networking groups I am a member of. Instead of talking about Your-Web-Guys and all the boring geek stuff we do, I figured it would be better for everyone if I gave some helpful information instead. After creating...