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Category Archives: Pursuing Excellence

It’s time to drop the “guru” BS

Apple geniuses.  Search engine gurus. Baristas.  Customer service superstars.  Sandwich Artists.  You see them all the time.  The super trendy and tragically hip names for dull normal jobs.  I call them the spit-shined turds of customer service. In the recent past, companies have been naming their employees all kinds of stupid names.  I guess they...
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You must work with your web designer to get a good web design

You must work with your web designer to get a good web design
There are many industries where you simply pay for a product or service and you get it without much or any input from you.  Obviously, cars and cell phones, but even services like car washes or house cleaning services are pretty straight forward.  However, there are many which are not.  Of course, a bespoke suit...
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How do I choose the best web design company?

In this series we have covered what a website should cost and why the costs very so much from company to company.  Now lets talk about how to choose the best web design company.  Not the best design company for you (I hate those articles that end with the same old "ultimately it is up...
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Why do website prices vary so much?

In the first installment of this series, we talked about value and the fact that a website is a website is a website no matter what the cost to create it is.  In this article we will talk about why there is such a discrepancy in pricing between what is essentially the same product. Even...
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