Apple geniuses. Search engine gurus. Baristas. Customer service superstars. Sandwich Artists. You see them all the time. The super trendy and tragically hip names for dull normal jobs. I call them the spit-shined turds of customer service. In the recent past, companies have been naming their employees all kinds of stupid names. I guess they...
Read moreYou must work with your web designer to get a good web design
There are many industries where you simply pay for a product or service and you get it without much or any input from you. Obviously, cars and cell phones, but even services like car washes or house cleaning services are pretty straight forward. However, there are many which are not. Of course, a bespoke suit...
Read moreWhat is a web consultant?
When navigating the weird world of the geek, many small business owners arent sure if they should talk to a web designer a webmaster or a web developer. They should speak to all of them... and none of them. They should speak with a web consultant who understands all of the disciplines needed for an...
Read moreIntroducing Standard SSL Certs!
An SSL, or Secure Sockets Layer, Certificate is basically a little piece of code that allows the connection between your computer and the server that the website you are visiting to be encrypted as data is transferred between them. In the past an SSL certificate was only really needed when the information that was being...
Read moreDo you know your PIN? and how your language impacts your profits
The other day I went to a local gas station down the street from my home to get gas as I have done I know not how often. Found the open pump that was on the same side as my gas tank, turned off the ignition, inserted my card to pay at the pump... then...
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