Apple geniuses. Search engine gurus. Baristas. Customer service superstars. Sandwich Artists. You see them all the time. The super trendy and tragically hip names for dull normal jobs. I call them the spit-shined turds of customer service. In the recent past, companies have been naming their employees all kinds of stupid names. I guess they...
Read moreDo you know your PIN? and how your language impacts your profits
The other day I went to a local gas station down the street from my home to get gas as I have done I know not how often. Found the open pump that was on the same side as my gas tank, turned off the ignition, inserted my card to pay at the pump... then...
Read moreSell like a six year old
You have seen it before... the little kid with his mom at the grocery store asking her to buy him a candy bar while they wait to be checked out, right? We have all seen it, but have you ever really watched what that kid does to convince his parent that they should buy it...
Read moreWe fix $10 haircuts
In Dallas, a cheap web design may not be the least expensive option. Here is a parable about a small town barber and what he did when he was faced with a lower priced competitor
Read more11 Fascinating Facts About Google Maps
How does Google Maps work?
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