Our Online Marketing Service is a combination of our Search Engine Optimization and our Social Media Marketing services. It is a 12 month plan that is designed to get you out of the gate and rolling quickly with your business' overall web presence. Because Social Media gets quicker results we will focus on that first. While doing so we will be working the search engines so that the pump is primed as quickly as it can be. The best part is that we have developed a method that will scale up parts that are needed while other parts are scaled down. This means that your price will stay the same while our strategy works throughout the year. Take a look at the timeline below for more details.
First 4 to 6 weeks: The initial set up phase
Done at our first meeting
- Setup your YWG account online
- Familiarize yourself with our Emerging Marketing Package
- Choose your domain name, if you don’t have one
- Make the initial investment
Within 2 weeks from our first meeting
- Choose your layout from our database
- Begin creating your content by starting off with a skeletal outline
- We will be working on the CMS and integrating it with Facebook/Twitter
- Start working on the 30-60 Tweets that we will need from you
About 4 to 6 weeks from our first meeting
- We will have your Facebook, Twitter, and Youtube accounts set up, customized and integrated.
- Send us your completed content including any photos you need and where you would like them on your site
- Review online proof of your completed website and create a punch-list of changes
- We will complete that punch-list and then publish your new site
During the next 6 months: Social Media focus with some SEO
Overall
We will be blogging for you on a weekly basis. These blog posts will be keyword rich, search engine optimized and authoritative about your industry. With those blogs and the Tweets you gave us during the initial production process, we will be updating your social media outlets on a daily basis.
On your website
- 4-5 blog posts a month
- Ongoing Keyword optimization
On your social media
- The 4 - 5 blog posts will be syndicated through your social media buffer automatically
- Twice weekly coaching messages to help keep you and your social media efforts on track
- Coaching support and training
- As needed consultations with your social media coach
- Social Media Analyitcs consultations as needed
- Ongoing advice when certain events happen
- Continue training so you can take over the day to day social media activities
During the last 6 months: Search engine focus
Overall
The social media should be up and running well and you should be up to speed by now so our daily social media efforts will end and we will shift more toward search engine optimization. The weekly blog posts will continue and so will the social network automation, but we wont be updating your social media. instead we will be creating 10 pages of non-authoritative spider food monthly. These pages work to increase the search engine placements by spreading a much larger net which will catch more keyword searches overall.
On your website
- 4-5 blog posts a month
- Ongoing Keyword optimization
- 10 "spider food" pages targeting 10 different keyphrases each month
- A total of 14-15 new pages of keyword optimized content added monthly
On your social media
- Continue the 4 - 5 blog posts syndication through your social media buffer
- As needed consultations with your social media coach
- Social Media Analyitcs consultations as needed
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